LA Strong logo and custom shirts unveiled to aid Los Angeles wildfire recovery efforts
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In this artist's rendering provided by Fanatics are T-shirts part of the LA Strong custom logo and apparel line that will raise money for organizations assisting those impacted by the recent wildfires. (Fanatics via AP)2025-01-11T00:33:06Z LOS ANGELES (AP) Los Angeles sports organizations are uniting to launch an LA Strong custom logo and apparel line that will raise money for organizations assisting those impacted by this weeks devastating wildfires.Fanatics announced Friday that T-shirts featuring the new logo will be available to purchase on team and league online stores, as well as the Fanatics website. The collaboration spans eight leagues, the University of Southern California and the 2028 Los Angeles Olympic organizing committee.The sports organizations and Fanatics will donate all proceeds from the initiative to the American Red Cross and Los Angles Fire Department Foundation. LA Strong hoodies will also be available in the coming weeks.Whats happening is absolutely gut-wrenching and its our duty to use our platform in any way we can, said Fanatics founder Michael Rubin in a statement. He said he was heartbroken to watch the horror continue to unfold across Los Angeles and completely upend so many lives. We are proud to have teamed up with the LA sports community to launch a new LA Strong merchandise collection, he said. Wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. The pro teams partnering together on the initiative include the Los Angeles Lakers, Dodgers, Rams, Chargers, Clippers, Sparks, Angels, Kings, Football Club, Galaxy, Golf Club (TGL), Angel City FC and Anaheim Ducks.The leagues span from the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Major League Soccer, Womens National Basketball Association, National Womens Soccer League and TMRW Golf League. JONATHAN LANDRUM JR. Landrum is an entertainment reporter based in Los Angeles. He reports on television, film and music for The Associated Press. twitter instagram mailto
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