SaaS Marketing, KPIs, Revenue-Centric, AI Signals, Growth Metrics, Long-Term Value, Qualified Pipeline, Marketing Efficiency ## Introduction As we look ahead to 2026, the landscape of Software as a Service (SaaS) marketing is evolving rapidly. Traditional metrics, such as clicks and Marketing Qualified Leads (MQLs), no longer provide a clear understanding of buyer intent and revenue potential. In an increasingly competitive market, SaaS companies must pivot towards more effective and...