Spirits with and without the star mark in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP)2025-03-17T16:47:12Z Ivan Hansen, a retired Danish police officer, loaded up his basket at the supermarket, carefully checking each product to avoid buying anything made in the United States. No more Coca-Cola, no more California Zinfandel wine or almonds.The 67-year-old said its the only way he knows to protest U.S. President Donald Trumps policies. Hes furious about Trumps threat to seize the Danish territory of Greenland, but its not just that. There are also the threats to take control of the Panama Canal and Gaza. And Trumps relationship with Elon Musk, who has far-right ties and made what many interpreted as a straight-armed Nazi salute. On his recent shopping trip, Hansen returned home with dates from Iran. It shocked him to realize that he now perceives the United States as a greater threat than Iran.Trump really looks like a bully who tries in every way to intimidate, threaten others to get his way, he told The Associated Press. I will fight against that kind of thing. A sign in Bilka supermarket in Randers, Denmark, reads: ''Now its star-clear whether the label is European. The choice is yours, but weve made it easier for you to shop European: Look for the star on the price tag to see if the label is owned by a company in Europe. And dont worry, we still have plenty of labels from the rest of the world.', Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) A sign in Bilka supermarket in Randers, Denmark, reads: ''Now its star-clear whether the label is European. The choice is yours, but weve made it easier for you to shop European: Look for the star on the price tag to see if the label is owned by a company in Europe. And dont worry, we still have plenty of labels from the rest of the world.', Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) Share Share Facebook Copy Link copied Print Email X LinkedIn Bluesky Flipboard Pinterest Reddit Read More A growing boycott movement across EuropeHansen is just one supporter of a growing movement across Europe and Canada to boycott U.S. products. People are joining Facebook groups where they exchange ideas about how to avoid U.S. products and find alternatives. Feelings are especially strong across the Nordic region and very possibly strongest in Denmark given Trumps threats to seize Greenland. Google trends showed a spike in searches for the term Boycott USA, and Boycott America, as Trump announced new tariffs, with the top regions including Denmark, Canada and France. At the same time, a global backslash is also building against Tesla as the brand becomes tied to Trump, with plunging sales in Europe and Canada. In Germany, police were investigating after four Teslas were set on fire Friday. A burnt-out Tesla car stands in the Steglitz district of Berlin, Friday, March 14, 2025, as four Teslas are suspected to have been set on fire in Berlin last night. (Christophe Gateau/dpa via AP) A burnt-out Tesla car stands in the Steglitz district of Berlin, Friday, March 14, 2025, as four Teslas are suspected to have been set on fire in Berlin last night. (Christophe Gateau/dpa via AP) Share Share Facebook Copy Link copied Print Email X LinkedIn Bluesky Flipboard Pinterest Reddit Read More A burnt-out Tesla car stands in the Steglitz district of Berlin, Friday, March 14, 2025, as four Teslas are suspected to have been set on fire in Berlin last night. (Christophe Gateau/dpa via AP) A burnt-out Tesla car stands in the Steglitz district of Berlin, Friday, March 14, 2025, as four Teslas are suspected to have been set on fire in Berlin last night. (Christophe Gateau/dpa via AP) Share Share Facebook Copy Link copied Print Email X LinkedIn Bluesky Flipboard Pinterest Reddit Read More Elsebeth Pedersen, who lives in Faaborg on the Danish island of Funen, just bought a car and made a point of not even looking at U.S.-made options. Before Elon Musk started to act like a maniac a Tesla could have been an option. And maybe a Ford, she said. French entrepreneur Romain Roy said his solar panel firm has bought a new Tesla fleet each year since 2021 but canceled its order for another 15 to take a stand against Musks and Trumps policies. Describing the United States as a country closing in on itself, he cited Trumps withdrawal from the Paris climate accord and Musks arm gestures. He said he was instead buying European models, even though it would cost an additional 150,000 euros ($164,000).Individual consumers, society, our countries, Europe must react, he told broadcaster Sud Radio.Responding to consumer demand, Denmarks largest supermarket chain, the Salling Group, created a star-shaped label this month to mark European-made goods sold in its stores. CEO Anders Hagh said its not a boycott, but a response to consumers demanding a way to easily avoid American products.Our stores will continue to have brands on the shelves from all over the world, and it will always be up to customers to choose. The new label is only an additional service for customers who want to buy goods with European labels, he said in a LinkedIn post. BBQ products with and without the star mark in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) BBQ products with and without the star mark in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) Share Share Facebook Copy Link copied Print Email X LinkedIn Bluesky Flipboard Pinterest Reddit Read More I have never seen Danes so upsetFor Bo Albertus, when Trump went on television and said he would by political force or military force take a piece of the Danish kingdom, it was just too much for me. The 57-year-old said he felt powerless and had to do something. He has given up Pepsi, Colgate toothpaste, Heinz ketchup and California wine, and replaced them with European products.He is now an administrator of the Danish Facebook page Boykot varer fra USA (Boycott goods from the U.S.), which has swelled to over 80,000 members.Drink more champagne, one user posted after Trump threatened 200% tariffs on EU wine and Champagne. Albertus, a school principal, told the AP he really misses the strong taste of Colgate. But hes been pleasantly surprised at finding a cola replacement that is half the price of Pepsi. Trumps policies have brought the Danish Viking blood boiling, said Jens Olsen, an electrician and carpenter. He is now considering replacing $10,000 worth of U.S.-made DeWalt power tools even though it will cost him a lot. He has already found European replacements for an American popcorn brand and California-made Lagunitas IPA beer, which he calls the best in the world. Ive visited the brewery several times, but now I dont buy it anymore, he said. He has mixed feelings because he is a dual Danish-U.S. citizen, and has spent a lot of time in the United States. But he cant contain his anger.Im 66 years old and I have never seen the Danes so upset before, he said. Michael Ramgil Sthr has canceled a fall trip to the U.S. and is among many choosing to buy Danish instead of American-made, though he cannot pinpoint the exact moment he made the decision.Maybe it was when (Trump) announced to the world press that he intended to take Greenland and the Panama Canal, and if necessary by military force. That and the gangster-like behavior towards the Ukrainian president in the White House, the 53-year-old Copenhagen resident said.The man is deadly dangerous and is already costing lives in the developing world and Ukraine, added Sthr, who works helping disabled war veterans, many of whom got injured serving alongside U.S. troops in the Balkans, Iraq and Afghanistan. He himself served in Bosnia. Rising anger in France, tooEdouard Roussez, a farmer from northern France, launched an online group, Boycott USA, Buy French and European! that in just two weeks has attracted over 20,000 members on Facebook.Roussez believes a boycott of U.S. companies is a good way to express opposition to Trumps policies, especially the commercial and ideological war he believes Trump is waging against Europe. First of all, these are the companies that financed Donald Trumps campaign, he said on state-owned LCP television channel. Im thinking of Airbnb, Im thinking of Uber, Im thinking of Tesla of course. The irony of it all? The group is on Facebook. Roussez said only the American online social media platform gave him the reach he needed. But hes working to migrate the group to other platforms with no U.S. funding or capital. A star-labeled price tag for snacks in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) A star-labeled price tag for snacks in Bilka in Randers, Denmark, making it easier for customers to buy European goods, Monday, March 17, 2025. (Bo Amstrup/Ritzau Scanpix via AP) Share Share Facebook Copy Link copied Print Email X LinkedIn Bluesky Flipboard Pinterest Reddit Read More As for any impact on U.S. export profits or policymaking, thats unlikely, said Olof Johansson Stenman, a professor of economics at the University of Gothenburg.The boycott could have a psychological effect on Americans who see the scale of anger, but some may also say, We dont like these Europeans anyway, Stenman said.Some choices are harder than othersSimon Madsen, 54, who lives in the Danish city of Horsens with his wife and 13-year-old twins, says the family has given up Pringles, Oreos and Pepsi Max. Not so hard, really. But now theyre discussing doing without Netflix, and that is a step too far for the kids.He also wonders whether he should keep buying Danish-made Anthon Berg chocolate marzipan bars, which are made with American almonds.Its important, he said, for people to use the power of the purse to pressure companies to change. Its the only weapon weve got, he said.____AP writers Stefanie Dazio in Berlin, John Leicester and Samuel Petrequin in Paris, and Laurie Kellman in London contributed.