Dylan Efron is wasting no time keeping the spotlight on him after wrapping Dancing With the Stars, and fans are more than happy to watch.Fresh off a whirlwind year that saw him go from reality TV underdog to bona fide fan favorite, Efron is leaning into his heartthrob status with a new holiday commercial that has social media buzzing. The actor and reality star appears as a decidedly cheeky Santa Claus in a new Yahoo Mail ad, trading the traditional red suit for something far more revealing, and far more thirst-inducing.The commercial arrives just weeks after Efron completed his impressive run on Dancing With the Stars, where he emerged as a finalist and one of the seasons most talked-about competitors. Combined with his recent win on The Traitors, 2025 has officially become Efrons breakout year, proving hes much more than just Zac Efrons younger brother.In the Yahoo Mail spot, Efron shows off his sculpted physique in a barely-there Santa costume, complete with festive accessories and a mischievous grin. The ad leans heavily into holiday innuendo, and fans were quick to catch every double entendre. Within hours of its release, screenshots and clips flooded X, Instagram and TikTok, with many viewers declaring it the gift they didnt know they needed.Efrons timing couldnt be better. Following the finale of Dancing With the Stars, he has leaned into a more fashion-forward, body-positive public image. He is set to co-host The Voice live finale preshow alongside Ariana Madix, airing during the NBC competitions two-night Season 28 finale. The preshow airs Tuesday, Dec. 16, between the finale episodes, and will feature recaps of the previous nights performances, check-ins with the remaining artists and conversations with guest performers. The appearance places Efron alongside Madix, a fan-favorite reality star in her own right, and further underscores his growing presence as a TV personality beyond competition series.Industry insiders note that Efrons growing list of brand partnerships signals a strategic next phase of his career. By embracing humor, sex appeal and self-awareness, hes carving out a lane that feels authentic, and highly marketable.And if this holiday campaign is any indication, hes more than happy to deliver.Source