After a years-long musical break, Justin Bieber is back to stirring the pop pot, and this time, its with billboards, bold fonts, and a whole lot of Swag.The Canadian superstar ignited fan frenzy on Thursday with a string of Instagram posts teasing a brand-new album. Titled Swag, yes, really, Biebers seventh studio album is reportedly dropping this Friday, marking his first full-length release since 2021s Justice.Billboard Takeover and Tracklist TeasersThe rollout for Swag is anything but subtle. The first billboard appeared in Reykjavik, Iceland (because apparently thats the new Beverly Hills?), followed by splashy displays in New Yorks Times Square and across Los Angeles. Each digital display teased cryptic black-and-white photos and what appeared to be song titles, prompting fans to speculate: Is this a full album drop, or is Bieber just soft-launching his Tumblr era?Soon after the billboards surfaced, Bieber confirmed the hype by sharing a video from Times Square featuring the rumored tracklist. Among the 20 song titles: Go Baby, Devotion, Therapy Session, and the ultra-meta Swag.Big-Name Collaborations on the Horizon?According to The Hollywood Reporter, Swag may feature verses from Gunna, Sexyy Red, and Cash Cobain. Sources say Bieber has been quietly hosting jam sessions at his L.A. home, bringing in collaborators like Carter Lang, Eddie Benjamin, and DJ Tay James.Fans got a rare behind-the-scenes peek into the process when Bieber recently posted a studio photo alongside his 10-month-old son, Jack Blues Bieber. While no official album announcement has come from Bieber himself, the clues, and the tracklist, are stacking up fast.A Comeback Years in the MakingBiebers return to the music scene comes after a relatively quiet period. In 2023, he sold the rights to his music catalog to Hipgnosis Songs Capital for a reported $200 million. Later that year, he split from longtime manager Scooter Braun amid financial disputes related to the canceled Justice World Tour.Hints of a comeback have been bubbling for a while. Singer-songwriter Mk.gee mentioned last year that Bieber had been back in the studio, crafting what would be his first album in four years.Whats on Swag?Heres the full rumored tracklist:All I Can TakeDaisiesYukonGo BabyThings You DoButterfliesWay It IsFirst PlaceSoulfulWalking AwayGlory Voice MemoDevotionDadz LoveTherapy SessionSweet Spot405SwagZuma HouseToo LongForgivenessWhether Swag turns out to be a sonic reinvention or a nod to early 2010s Bieber, one things clear: the Biebs is backand hes bringing the drama, the features, and maybe even the daisy chains.Source