Newsmax did Donald Trump a favor in an interview on Friday, providing the president a chance to divert attention from his long-held and often repeated obsession with eugenics. The conversation arose in response to a controversial ad for American Eagle jeans featuring zeitgeisty blonde, white actress Sydney Sweeney.The provocative ad, an Aryan update to the then 15-year-old Brooke Shields infamous 1980 pitch for Calvin Klein Jeans, has the blonde and blue-eyed Euphoria star claiming she has great jeans, a play on Trumps own promotion of great genetics. Related Donald Trumps open contempt for immigrants unmasks what has always been true about America Racism is our tragic and brutal legacy, an original and perennial sin that has infected our nation. Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color, Sweeney says in the ad as the camera lingers over her body. My jeans are blue.The spot ignited a firestorm of controversy, in no small part because an ad exploiting Sweeneys sexual appeal was part of a campaign American Eagle said was intended to raise domestic violence awareness. Republicans, including Vice President JD Vance, responded that the woke left was overreacting. Insights for the LGBTQ+ community Subscribe to our briefing for insights into how politics impacts the LGBTQ+ community and more. Subscribe to our Newsletter today Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025Newsmax host Rob Finnerty jumped through a few tenuously connected hoops to get Trump to his intended woke target.Your administration has been very open about the fact that American women are not having enough babies, Finnerty said, reaching for an angle. There was an ad this week. Sydney Sweeney, an actress, was in an ad for blue jeans. Does America need to see more ads like that? And maybe fewer ads with people like [transgender influencer] Dylan Mulvaney on the cover?Trump avoided commenting on the great jeans controversy altogether, pivoting immediately to Dylan Mulvaneys Bud Light sponsorship in a rambling answer about the influencers explosive social media partnership with the company in 2023.Well, I think the Dylan Mulvaney ad was perhaps the most unsuccessful ad in history, Trump said, while his fawning interviewer giggled knowingly. To each his own, Trump said finally, after repeating himself a few times, and without a shred of irony. Trump has previously invoked genes and eugenics theory in his past comments.Eugenics theory, popularized in the late 19th century, holds that undesirable traits can be bred out of humanity, with a tacit understanding among its promoters that (white) Western and Northern European genes are the racial gold standard.Weve got a lot of bad genes in our country right now, Trump said at campaign stop in New Hampshire in 2023 about undocumented murderers and other immigrants invading the United States from Latin America. In 2020, he expounded for a nearly all-white crowd in Minnesota on his racehorse theory of good breeding.Q: Your administration has been very open about the fact that American women are not having enough babies. There was an ad this week. Sydney Sweeney, an actress, was in an ad for Blue Jeans. Does America need to see more ads like that? And maybe fewer ads with people like Dylan pic.twitter.com/etnBBTvaxw Acyn (@Acyn) August 2, 2025 Trumps woke attack dog Vance wasnt as circumspect, in a mutually-pleasuring MAGA podcast following the jeans/genes ad release last week. Vance once again invoked normal Americans, as he famously did with normal gays, to paint everyone else as scowls, out of touch, and slaves to woke culture.It actually reveals something pretty interesting about the Dems, though, which is that you have like a normal, all-American beautiful girl doing like a normal jeans ad right, theyre trying to sell jeans to kids in America and they have managed to so unhinge themselves over this thing. Its like, Guys, did you learn nothing from the November 2024 election?'Instead, the lesson they have apparently taken is that were gonna attack people as Nazis for thinking Sydney Sweeney is beautiful. Great strategy, guys, thats how youre gonna win the midterms, especially young American men, Vance said to a chorus of laughter from the podcast panel. LMAO! JD Vance just reacted to leftists melting down over Sydney SweeneyMy political advice to Democrats is continue to tell everyone who thinks Sydney Sweeney is attractive is a NAZl You guys, did you learn NOTHING from the 2024 election?! I actually thought one of pic.twitter.com/qp3zLxU9lG Nick Sortor (@nicksortor) August 1, 2025One of those young American men might be another blonde and blue-eyed heartthrob of European descent, 25-year-old actor Gavin Casalegno, who recently headlined Amazon Primes The Summer I Turned Pretty. Just days after Sweeneys ad was released, Casalegno starred in a spot for Dunkins (formerly known as Dunkin Donuts) new and bright yellow Golden Hour refresher beverage, which also pushed the good genes narrative.This tan? Genetics, Casalegno says in the ad. I just got my color analysis back. Guess what? Golden summer, literally! Dunkin releases new ad starring The Summer I Turned Pretty actor Gavin Casalegno:This tan? Genetics. I just got my color analysis back guess what? Golden summer, literally. pic.twitter.com/kp5Xq5ypLs Pop Base (@PopBase) July 30, 2025A devout Christian, Casalegno often refers to his faith in social media posts. Buzzfeed recently reported that Sweeney has been a registered Republican in Florida since 2024. In May, the actress promoted a new body soap featuring a touch of her own bathwater and a morning wood scent.Whether or not American Eagle, Dunkin, Sweeney, or Casalegno understood the implications of their good genes pitches, and eugenics relationship to a long history promoting racism from U.S. President Woodrow Wilson to the Nazi regime and lately Trumps own open endorsement of the theory, is unclear.But in a final irony of capitalism, American Eagle doesnt seem to care if they did. Their good jeans promotion comes after the company released its annual Pride collection in June, which they called Love for All.Subscribe to theLGBTQ Nation newsletterand be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.