Conservative Christians are outraged that the beauty product company Ulta Beauty did an ad with Queer Eyes Jonathan Van Ness, saying that the celebrity stylists inclusion in the ad means that Ulta is pushing an agenda of sexual confusion and portraying this perverted behavior as a normal occurrence.Van Ness and Ulta Beauty announced their partnership last month, which includes a line of branded hair care products called JVN Hair and several videos that have been posted to social media that are generally pretty wholesome. Related Ellen responds to One Million Moms: My haters are my motivators View this post on Instagram A post shared by Jonathan Van Ness (@jvn)But theres a problem for the conservative Christians at One Million Moms (OMM): Van Ness is nonbinary (though he uses he/him pronouns). And while OMM complains about ads and media all the time, their complaints usually focus on something the ad says or does that they find offensive. But their only issue here is Van Ness gender identity. Insights for the LGBTQ+ community Subscribe to our briefing for insights into how politics impacts the LGBTQ+ community and more. Subscribe to our Newsletter today Jonathan Van Ness, commonly referred to by his initials JVN, is also a celebrity hairstylist who identifies publicly as nonbinary (individuals who identify as both male or female, neither male nor female, and/or reject all gender identities), OMMs website explains. The beauty brands decision to financially support a biological male with the exclusive JVN Hair line of products is extremely offensive to females. In truth, Ulta is not just selling beauty products; it is pushing an agenda of sexual confusion, OMM adds. Ultas controversial campaign is portraying this perverted behavior as a normal occurrence by embracing the LGBTQ community and glorifying the transgender lifestyle, the website continues. 1MM finds it extremely dangerous to share lies and deceit while propagating what God calls an abomination, camouflaged as kindness, love, and inclusivity.The group even set up a petition for their followers to express their anger at Ulta Beauty for working with a person OMM has deemed an abomination.I find Ulta Beauty extremely irresponsible in financial support and encouragement of the unhealthy lifestyle of gender dysphoria, the petition states. Therefore, I will not purchase any Ulta products until your company chooses to remain neutral in the culture war.The group claims that over 12,000 people have signed their petition so far. OMM is a project of the anti-LGBTQ+ hate group American Family Association. Its not an organization with a membership that can be counted, and its petitions never get anywhere near one million signatures.On Instagram, Van Ness responded to a hater who told them, This is what society normalized, by pointing out that whats been normalized in society is people losing rights and violent threats on the internet. [What has been normalized is] threatening violence against me and people like me, [when] queer people, trans people, gender nonconforming people already face increased levels of violence, Van Ness wrote. And its just so casual for people to threaten violence against someone because they dont like the way they dress, they dont like the way they present. View this post on Instagram A post shared by Jonathan Van Ness (@jvn)Subscribe to theLGBTQ Nation newsletterand be the first to know about the latest headlines shaping LGBTQ+ communities worldwide.