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Cracker Barrel rebrands with new 'woke' logo and MAGA is being very normal about it
After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA crowd to melt down over the companys perceived swing to the left.The restaurant stated in a press release that the new logo which removes the man sitting in a rocking chair and streamlines the name is "Rooted even more closely to the iconic barrel shape and wordmark that started it all.But conservatives across social media have been blaming the changes on new CEO Julie Felss Masino, who they claim was only hired because of DEI (diversity, equity, and inclusion), and the company going woke. (@) People have been threatening to boycott the brand, and are angry that the restaurant chain is pushing woke agendas because conservatives just discovered Cracker Barrel has an LGBTQ+ Alliance, and regularly attends Nashville Pride. (@) (@) Donald Trump Jr. was angry about the changes, writing on X, WTF is wrong with @CrackerBarrel??! And other people were comparing the changes to Budweiser when they used trans influencer Dylan Mulvaney to promote the brand, or cruelly making memes comparing the logo supposedly getting worse to Elliot Pages transition journey.Clearly, conservatives havent been watching Pages sexy glow up from twink to twunk if they think this is a good analogy for something getting worse over time.Conservatives may think this new logo is a sea change for the company and proof of it moving toward the left, but they must have the memory of a goldfish because Republicans also got angry with Cracker Barrel back in 2023 when the brand posted a photo of its signature front porch with a rainbow rocking chair. (@) While the MAGA backlash is outsized in comparison to the changes made to the iconic logo, and it quickly veered into racist and transphobic territory, conservatives arent the only ones unhappy with the changes. Other people were annoyed that the quaint, country kitsch restaurant was redesigned to resemble a more sterile Apple Store-like aesthetic. (@) Whether you are angry at the change because its too woke or too bland has become a political litmus test in a country that is increasingly divided along right and left ideological lines. Even California Governor Gavin Newsom got in on the action, with one of his new signature posts mocking Trumps style, writing on X, WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA CHEESE FROM WALMART, THE PLACE FOR GROCERIES (AN OLD FASHIONED TERM)!!! FIX IT ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. GCN (@) While other people joked about conservatives being more concerned about a restaurant logo than about releasing the Jeffrey Epstein files. (@) The backlash against the Southern road-trip staple doesn't seem to be slowing down, so take a look at some of the most ridiculous MAGA meltdown moments. (@) (@) (@) (@) (@) (@) (@) (@) (@) (@) (@)
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