This Is It!, the oldest continuously running gay bar in Wisconsin and a staple of Milwaukees LGBTQ+ nightlife, announced its closure on Sunday, March 9, leaving many patrons stunned and saddened. Co-owned by Trixie Mattel, the Drag Race superstar and Milwaukee native, and longtime owner George Schneider, the bar had been an essential gathering place for the queer community for over five decades.Source